Once the wax, vessels, labels and wicks had been chosen (check out our blog post on that process here!), the next step was fragrance development.
Creating our scent collections is one of the most fun and challenging parts of my job. I haven’t dialed in my process perfectly yet - I’m still figuring it out as I go, but it usually begins with a general theme I’m heading towards.
Our Mystical Autumn collection was a tricky one for me because I’m very picky about fragrances. I did several polls with you guys and heard what you wanted and did not want (follow us on social media to be involved in future polls!), and as a result, I purposefully steered away from anything “pumpkin spice” and mainstream.
With those factors, I had to create a scent theme that would evoke the right visual imagery and scent experience. I played with more spooky, halloween themes, but landed on a more natural autumnal theme, celebrating ancient places and even my favorite architecture with scents such as 'Gothic Cathedral'.
What makes it especially challenging is that I also try to choose candle titles that will instantly give you a mental picture and a visual idea in your mind.